What started as a personal project for Ethan Palazzo quickly gained viral attention, after his video gained more than 12 million views.
The 25-year-old artist and entrepreneur took a photo of himself every day in 2021, compiling the images into a viral time-lapse video.
Palazzo, inspired by a similar project he had seen online, embarked on the challenge with two goals in mind: to document the process of aging in real time and to create engaging content.
"That concept always stuck with me, and I thought it would be a fun project to replicate," Palazzo told Newsweek. "On the personal side, I thought it would be interesting to look back and watch myself age in real time year after year. On the content side, I thought the concept would make for an engaging post with the potential to go viral and drive more traffic to my profiles."